true

Creating an online experience that reflects the premium true Student Living brand

Brief

true Student Living needed an agency to help develop a digital strategy, and deliver an online experience that reflects their new premium student accommodation brand.

Strategy

Using ‘People, Places, Spaces’ we developed a bespoke website with interactive features including a virtual tour and city maps, community section and online booking system. To enhance the true experience further for residents we developed a true app.

Results

We delivered a site that encourages students to interact with and explore each location, and more importantly convert. The online true experience for students is consistent from initial discovery and booking, right through to living at true.

We turned to Daykin & Storey to help us develop the brand, build a website from scratch, and handle all of our digital marketing exposure and campaigns. Pete and the team have proved to be more than able to deliver on this challenge, and we’ve been delighted with the results and the level of service we’ve enjoyed over the last couple of years.

We always get a super-fast response to any query or demand we may raise, and we’ve been so pleased we gave D&S the task of developing the true app, a first in the PBSA market. This exciting new resource is about to go live with the arrival of our 2017 intake of students, and we’re confident that it will help establish the true brand at the very forefront of this fast-moving market, thanks to Pete and his team again doing a great job.

Marc Carter, Managing Director, true Student Ltd

Ready for a fresh perspective?

If any element of your digital marketing strategy isn’t working, if you have a business issue and think you may be missing out on a digital solution, or even if you just want to know what is possible, speak to us. The kettle is always on and advice is always free.

0191 300 9444

[email protected]

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