With a limited campaign budget Newcastle Building Society came to us to increase traffic and reach potential new customers for NFAL financial advice services, while raising brand awareness across the North East.
Positioning Newcastle Building Society as the face to face high street experts, we used highly targeted PPC and display campaigns to reach each target persona and specific locations. Existing content on pensions and inheritance tax was worked into more shareable, interactive content to share across social media and downloadable and in branch collateral was updated to ensure clear, consistent messaging.
Traffic levels increased by 30% compared to the same period year on year. Traffic to financial advice pages increased by 350% with downloads of the pensions guide increasing by 100%.
Daykin & Storey’s input and guidance with our marketing strategy is invaluable. They are always on hand to talk through new ideas, our meetings are never dull and you always feel leaving motivated and enthusiastic thanks to their energy and fresh thinking.
Laura Rippon, Newcastle Building Society NFAL Marketing Manager
Newcastle Building Society
If any element of your digital marketing strategy isn’t working, if you have a business issue and think you may be missing out on a digital solution, or even if you just want to know what is possible, speak to us. The kettle is always on and advice is always free.
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