A Touch of Innovation

Touchscreen technology has developed at lightning speed - from the realm of science fiction to absolutely everywhere in just a few short years.

At the forefront of this technology is Zytronic Displays Ltd, a company based in Newcastle upon Tyne, whose range of award-winning products has earned them international recognition.

Working from an impressive manufacturing base at Blaydon, the firm supplies state-of-the-art touch sensors to companies all over the world, where they are used in everything from casino gaming to vending machines and digital signage.

A Special Connection

Our relationship with Zytronic is long-established. In the early days, the company came to us with some fairly modest marketing requirements - some SEO work here and there - but these became much larger in size and scope as the company grew.

We became an ever-more integral part of the business. Our account manager, Joanne, even took time out from her honeymoon in Las Vegas to pay the Zytronic guys a visit at the Global Gaming Expo.

We became an ever-more integral part of the business. Our account manager, Joanne, even took time out from her honeymoon in Vegas to pay the Zytronic guys a visit, at the Global Gaming Expo. And it wasn’t long before they asked us to come up with an international marketing strategy.

Global Strategy

Zytronic identified three key international regions and three applications which would form the focus of an international marketing strategy. An initial SEO audit showed that Zytronic were not currently ranking globally for key terms, so we focused on creating a targeted on-site content plan, alongside technical SEO, to ensure maximum visibility in their key regions.

Recognising the importance of a marketing strategy, and pleased with the results, Zytronic signed up for a monthly marketing retainer package, which then led to three international micro-sites and on-going website management.

Recognising the importance of a marketing strategy, and pleased with the results, Zytronic signed up for a monthly marketing retainer package, which then led to three international micro-sites and on-going website management.

Always In Touch

The ongoing marketing retainer allows full flexibility in adapting the strategy to meet the client's objectives as they change, along with other factors such as changes to Google algorithms. Having a dedicated account manager and project team means that everyone at Daykin & Storey completely understands the business and objectives inside and out.

On-going marketing activity includes content generation, CRO, SEO, social media platform management, email marketing, web development and design. As site traffic has increased, a greater focus on conversion rate optimisation has led to key landing pages being better optimised and tested, before changes are made to drive as many leads as possible.

Results

+31%

All site traffic

+15%

Website enquiries

+4

Sites

+56%

USA traffic

+45%

Social referrals

+3

International microsites